Smart Content Marketing
For brands building something worth noticing
James R Perry
Content Systems · Strategy · Automation

Smart Content
for brands making something worth noticing.

Work With Me → UK Based · Global Clients
What I Do

Services

01 ◈

Marketing Strategy

Before anything is written or built, we get the foundations right. Positioning, messaging, audience clarity, and a channel strategy that actually fits your business, not a generic template.

Positioning Messaging Channel Strategy
02 ✦

AI Automation

Smart workflows and automation built around your business, reducing manual work, increasing output, and freeing you up to focus on what matters. AI tools embedded where they make the biggest difference.

AI Workflows Automation Process Design
03 ⟳

Content Production

LinkedIn, newsletters, web copy, video, and photography, produced as part of the system, not random output. Everything connected to strategy and built to compound over time.

LinkedIn Newsletters Web Copy Video & Photo
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About

Storyteller. Strategist. Creator.

I'm James, a solo marketing strategist and operator. I help mission-led brands and purpose-driven founders build the marketing systems they actually need: clear positioning, consistent content, and smart processes that compound over time.

I'm not an agency. I don't hand things off. I think strategically, build the system, and execute the work, combining a background in copywriting, design, photography, and video with modern AI-powered workflows.

The output of a small team. The thinking of a senior marketer. Work remotely and globally.

Copywriting Photography Videography Content Strategy AI Marketing AI Automation
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Portfolio

Featured Work

Video · Content · Blogs
Flock
Video · Content · Blogs

Flock

Flagship video interview series, event promotional content, and industry blog articles for a fast-growing insurtech brand.

1,000,000+ views across 15 episodes
High-level hires & clients secured
5 industry articles published
Video Series Event Promos Blog Content
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Brand · Web · Content · AI Automation
Notions Creative
Brand · Web · Content · AI Automation

Notions Creative

Full rebrand, new website, content strategy, Instagram carousel pack, and venue leaflet for a Queenstown macramé studio.

120% increase in website traffic
30% increase in bookings
200% email list growth
10 hrs/week saved on operations
Rebrand Website Content Plan Instagram
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Strategy · Copy · Web · Email
The Country House Department
Strategy · Copy · Web · Email

The Country House Department

Full content and lead generation campaign for a premium country house estate agency: strategy, blogs, email sequence, landing page and carousels.

42%+ projected email open rate
18–24 valuation enquiries targeted
6 deliverables across all channels
Strategy Blogs Email Sequence Landing Page
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Brand · Design · Video · Social
Zealth
Brand · Design · Video · Social

Zealth

Full concept brand development for a premium eco-conscious wellness lifestyle brand: identity, guidelines, AI product imagery, investment videos, and Instagram content.

Full brand identity from concept to delivery
AI product photography across 3 hero lines
2 brand investment videos produced
Instagram carousel content delivered
Brand Identity Guidelines AI Imagery Video
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Creative · Video · Photography · AI Automation
Independent Work
Creative · Video · Photography · AI Automation

Independent Work

A collection of independent creative projects, personal work spanning video, photography, and content that sits outside client briefs.

Personal creative projects
Video & photography
Independent storytelling
Video Photography Creative
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Testimonials

What Clients Say

Flock

I have always been impressed with James' ability to take a task, run with it, and make it a success, no matter the ask.

Ed Leon Klinger

CEO, Flock

Consortiq

We've worked with James for over a year for both article writing and video creation. I've always been genuinely impressed with the research, thoughtfulness, and depth of his articles. His videos drive real engagement. Highly recommend!

Chris Walter

Head of Marketing, Consortiq

Savills

James has an exceptional eye for property. The aerial footage he produced for our countryside listings was beautifully composed and noticeably increased buyer enquiries within the first week.

Sarah Hollingworth

Senior Property Consultant, Savills

BBC

A pleasure to work with from start to finish. James understood the brief immediately and delivered footage that felt genuinely cinematic. His instinct for the right moment set him apart.

Tom Ellsworth

Producer, BBC Countryfile

Notions Creative

I am amazed with how much James has managed to do for my brand, so effectively and efficiently. The automations he set up for me have hugely reduced my work times and helped me book a lot more customers.

Emily Murnaghan

Founder, Notions Creative

Haslams

James provided an excellent mix of content and marketing strategies for 2 separate projects and, as a result, we had full bookings linked directly from his work.

Mike Shearn

Haslams

Flock

I have always been impressed with James' ability to take a task, run with it, and make it a success, no matter the ask.

Ed Leon Klinger

CEO, Flock

Consortiq

We've worked with James for over a year for both article writing and video creation. I've always been genuinely impressed with the research, thoughtfulness, and depth of his articles. His videos drive real engagement. Highly recommend!

Chris Walter

Head of Marketing, Consortiq

Savills

James has an exceptional eye for property. The aerial footage he produced for our countryside listings was beautifully composed and noticeably increased buyer enquiries within the first week.

Sarah Hollingworth

Senior Property Consultant, Savills

BBC

A pleasure to work with from start to finish. James understood the brief immediately and delivered footage that felt genuinely cinematic. His instinct for the right moment set him apart.

Tom Ellsworth

Producer, BBC Countryfile

Notions Creative

I am amazed with how much James has managed to do for my brand, so effectively and efficiently. The automations he set up for me have hugely reduced my work times and helped me book a lot more customers.

Emily Murnaghan

Founder, Notions Creative

Haslams

James provided an excellent mix of content and marketing strategies for 2 separate projects and, as a result, we had full bookings linked directly from his work.

Mike Shearn

Haslams

Get In Touch

Ready to build
something worth noticing?

jamesrichperry@gmail.com
+44 7838 031783
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